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Capstone Event

Capstone Event Planning

My Capstone client was a ficticious family owned amusement park named "SkyQuest Park". I spent the majority of the year learning various aspects and roles of a PR professional using this client as an example. In my Events Marketing and Promotion course I spent the time developing and planning a community event that would boost the brand's reputation amongst a new generation of park goers and creating partnerships with local businesses to boost the local economy. I have provided written samples that show my development and planning stages and 2 media presentations.





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