Style Guides are the visual identity and rulebook for a brand. The style guide I created for my Capstone Client "SkyQuest Park" represents fun. Colors were chosen to invoke lightheartedness and joy. And create a sense of nostalgia while looking toward the future.

Style guides are important because they ensure consistency, professionalism, and brand recognition across all communications. For The Constructive Gaze, a style guide helps me to use the same tone, language, logos, colors, and messaging. This creates a unified brand identity, builds audience trust, and makes The Constructive Gaze's communications more recognizable across social media, advertising, PR, and other platforms.

This is a collection of social media content work I completed for Gallerie Ukwensi in Ghent, Norfolk, Virginia. Please click on the content to learn more about it.